- Set and topic should be related.
- Use a monotone background.
- Clear your set from unnecessary stuff.
- Keep the set clean.
Sets are the most important part to any film. When watching a Hollywood movie and you see a bank robbery, you presume it will be in a city or town. If it was in the middle of the jungle you would feel confused. This is the same when filming your video. Try to film somewhere relative to the subject.
When you can, try to keep the background monotone and as empty of detail as possible. Not only does this make your shot look better aesthetically, but also the color of your background will nicely contrast with your subject.
The set has to be clean, and tidy. Everything you want to have in the shot has to be there for a reason. When watching a documentary in the South Pole, you imagine it to be white and clear and beautiful. You don’t expect to see a laptop sat on the ice by a polar bear.